Apr 22, 2024
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.
Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets,
Apr 16, 2024
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.
Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy...
Mar 25, 2024
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.
Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met....
Mar 18, 2024
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership.
David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about...
Mar 11, 2024
Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.
A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs.
Abby’s guest expert is Anna Hen