May 24, 2021
Episode #36. Planning is the technical marketing skill explored
in this episode. As the pandemic has provided significant
challenges for businesses, many brands and agencies turn to their
agency planners for guidance; but how are planners responding to
predicting the unpredictable?
Abby is joined by Callum Saunders, head...
May 17, 2021
Episode #35. The technical skill in this episode is creative brand strategy... the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both internally and externally. Joining Abby to discuss the role...
May 10, 2021
Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing journey has changed for consumers this past year; but what can you do to adjust your shopper marketing plans for now, and if/when will normality return?
Joining...
May 3, 2021
Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and therefore why being an empathetic leader is a necessary skill to get the best out of your team, Abby is joined by a truly inspiring guest expert, Katy Leeson....