Apr 25, 2022
Episode #67. Performance Marketing is the technical skill in this episode.
Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI. Specifically, where you can plan, execute and see the direct conversion, and then use this data to inform future campaigns.
Abby’s guest...
Apr 18, 2022
Episode #66. Today’s topic is a soft and technical skill – empathy.
Empathy is building an understanding of another human, an integral skill for marketers, not only to build internal relationships with colleagues and suppliers, but to connect with consumers more emotionally on a deeper level.
Abby’s guest expert...