Jul 27, 2020
Episode #11. The topic in this episode is a technical skill - Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick, Global Senior Insights Manager at Pentland Brands (Speedo, Mitre plus more). Richard shares the importance of brand tracking as a tool for marketers to understand consumer behaviour and demonstrate impact, as well as some great advice for what you should/shouldn’t be tracking as a KPI. Plus why marketers should be sceptical and develop their skills in critical thinking to challenge market research.
Sponsored by Labyrinth Marketing
Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/