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The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Aug 4, 2020

Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership style is inspiring as she shares with Abby the 8 pillars of good leadership, why leadership is not just about authority and how to create an environment of bravery, learning, reassurance and recognition. Plus as a marketing leader, why now is not the time to cut your marketing spend.

Guest Katherine Whitton

Sponsored by Labyrinth Marketing

Host Abigail Dixon @thewholemarketer