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The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Aug 10, 2020

Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own insight consultant, Julian Watson. Julian takes us through the evolution of market research and some of the exciting new tools and processes, such as ‘design thinking’, to uncover insights across markets, competitors and consumers. But is new always best? Julian offers great advice on how to use what’s already available to you and how to focus on the problem not the methodology.

Sponsored by Labyrinth Marketing

Host Abigail Dixon @thewholemarketer