Aug 24, 2020
Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller autonomous cross-functional teams to address customer problems efficiently in a test and improve culture. Abby’s guest is ex Santander Head of Marketing and consultant Rachel Chapman at RBC future focus, who answers my burning questions on the agile marketing approach and it’s benefits, how to recruit the right teams and how to get started.
Sponsored by Labyrinth Marketing
Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/
Guest Rachel Chapman