May 24, 2021
Episode #36. Planning is the technical marketing skill explored
in this episode. As the pandemic has provided significant
challenges for businesses, many brands and agencies turn to their
agency planners for guidance; but how are planners responding to
predicting the unpredictable?
Abby is joined by Callum Saunders, head of planning at Zeal
Creative, overseeing all insight and planning & strategy work for
brands including Nestle, Pringles, Kellogg’s and Arla. In this
episode, Callum shares the role of agency planners (internally and
externally), how the role of agency planning has changed and trends
to be aware of now writing your long-term strategy.