Preview Mode Links will not work in preview mode

The Whole Marketer podcast


Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Oct 4, 2021

Episode #47. This episode is about the evolution of the marketer’s role and competencies; reflecting on the changes in the marketing profession, evolution of skills and key developments that have shaped the industry.

Joining Abby is Russell Parsons, Editor in Chief for Marketing Week and Festival of Marketing. Having worked at Marketing Week - a leading publication in our industry - for over a decade, Russell is well placed to share his observations of our industry changes.

In this episode, Russell shares how marketers are expected to know more today, doing more with less budget, the rise of the conscious consumer and the watchout of short-term efficiency vs long-term effectiveness.