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The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Jun 28, 2020

Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections and insight with your consumers and customers, when done well. Abby’s and Social Media expert guest is the awesome Michelle Carvill, successful author of 4 books including #getsocial and director of Carvill Creative agency. Discuss the the true benefit of social media for B2C and B2B brands, who’s doing it well (and why), how to utilise as a form of insight, how to improve your social media presence by improving internally first and how to avoid the pitfalls of simply broadcasting or ‘ filling the feeds’ to get the maximum impact from your social media strategy.

Sponsored by Labyrinth Marketing

Host Abigail Dixon @thewholemarketer

Guest: Michelle Carvill