Feb 14, 2022
Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today’s episode – all the technical skills, soft skills, leadership qualities and level of personal understanding you need to grow.
Joining Abby to talk about marketer’s development is James Delves, Head of PR & Engagement at Chartered Institute of Marketing (CIM).
In this episode, James shares the results from recent CIM studies - from CMOs, to marketers entering the industry – on how they feel about their roles, skills gaps, future trends and how the pandemic has changed people’s opinions of marketing.
An insightful episode on the holistic skills marketers need to enjoy the breadth of role that marketing offers, and how, whatever your level, you can stay on top of evolving trends in our fast-paced industry.
Booking now open - The Whole Marketer training course, certified by CIM, is a holistic programme created by Abigail Dixon, that combines the latest technical marketing skills, soft and leaderships skills and the personal understanding to have a successful and fulfilling career in marketing and life as a whole.
For more details and how to book see https://www.cim.co.uk/training/list-courses/the-whole-marketer/
Resources mentioned in this episode:
- BBC video: https://www.bbc.co.uk/bitesize/articles/zy4fsk7
- Impact of Marketing 3: https://my.cim.co.uk/media/73552/impact-of-marketing-3.pdf
- Digital Skills gap: https://www.cim.co.uk/newsroom/research-digital-skills-in-decline-during-pandemic/
- CMO50 report: https://my-local.cim.co.uk/media/73581/cmo50-report-2022.pdf
- CIM Newsroom (for access to all the latest CIM news and research): https://www.cim.co.uk/newsroom/