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The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Feb 22, 2021

Episode #25. This episode discusses the competencies that today’s marketers need to thrive. Joining Abby in this enjoyable and enlightening conversation is Ritchie Mehta, CEO of the School of Marketing. Hear Ritchie’s thoughts on why the role of the marketer really comes to life in times of turbulence and...


Feb 14, 2021

Episode #24.  This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and take risks to solve them creatively and quickly. Abby’s guest in this episode is Mary Wilson; as Global Marketing Director for Lil-Lets and having worked on...


Feb 7, 2021

Episode #23.  Welcome back! Series 2 kicks off with a relevant technical skill on Influencer Marketing. Social platforms have become even more important since the pandemic and Abby’s guest expert to talk about its role for marketers is Lisa Targett from Tribe. Tribe has produced almost 15,000 campaigns to connect...


Nov 3, 2020

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta - Marketer, Masterclass course founder and Author of ‘The 12 Powers of a Marketing Leader’. Thomas shares lots of wonderful, practical examples of challenges facing today’s marketer and elaborates...


Oct 19, 2020

Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal development. Abby is joined by the legend that is Sherilyn Shackell, founder and global CEO of The Marketing Academy, who provide scholarships and mentoring programmes to...