Dec 11, 2023
Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.
3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes...
Sep 11, 2023
Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.
Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential - learn the secrets of successful marketing...
Mar 27, 2023
Episode #96. ‘Dealing with difficult conversations’ is the personal understanding topic covered in this episode.
As marketers, communication and collaboration is absolutely fundamental but from time to time we may find ourselves in difficult situations and conversations as we champion the voice of the consumer...
Mar 20, 2023
Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.
Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK’s leading health, beauty and wellness retailer as Chief Marketing Officer of Boots in UK and ROI. Whilst also being
Feb 27, 2023
Episode #92. The holistic topic discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’.
This episode is a reminder that whilst marketing is a fast-paced, challenging yet change-making and rewarding profession, it is only one part of our lives as a whole and we need to be able to