Apr 16, 2024
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.
Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy...
Mar 25, 2024
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.
Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met....
Mar 18, 2024
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership.
David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about...
Mar 11, 2024
Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.
A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs.
Abby’s guest expert is Anna Hen
Feb 19, 2024
Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business.
Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite, award-winning founder of data analytic consultants,