Nov 29, 2021
Episode #55. This episode’s topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge from 18months of pandemic to regroup and look forward to where we are going to take our brand's business but also to play our part in important issues such as...
Nov 22, 2021
Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to relevant and targeted audiences. It is audience-led targeted advertising using data to focus on the person or place, rather than a particular keyword.
Joining...
Nov 15, 2021
Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the commercial agenda, we need to have a variety of quality data sources to allow us to both monitor effectiveness but also use to mine to develop customer...
Nov 8, 2021
Episode #51. The technical skill focus in this episode is Brand Love, a concept developed by Marc Cox which is centred on the principle that brand love starts from within the organisation; passionate employees who authentically deliver the company values, company behaviour and customer relationships will create...
Nov 1, 2021
Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this episode also explores defining your purpose and then incorporating into storytelling for maximum impact.
Today’s guest is Jeremy Connell-Waite, author, keynote...