Apr 29, 2024
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them.
Abby’s guest expert is Richard Shotton, author...
Apr 22, 2024
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.
Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets,
Apr 16, 2024
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.
Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy...