Mar 16, 2026
Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it’s the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today’s episode will discuss not only this but why it’s vital for marketers to develop the...
Feb 16, 2026
Episode #161. Today’s episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices.
Joining Abby is legendary senior marketer, M&S’s Sharry Cramond. Sharry is a...
Feb 2, 2026
Episode #160. Today’s episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals.
Abby’s guest is Veronika Kryuchkova, Global Head of C
Jan 19, 2026
Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style.
Joining Abby is her guest David Enwright, Marketing Director at the Post Office and a long-time advocate for inclusive,...
Nov 17, 2025
Episode #158. Today’s episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives.