Nov 27, 2023
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business growth.
As marketing is increasingly leading
Nov 20, 2023
Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda.
Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a...