Oct 6, 2025
Episode #155. Today’s focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn.
Joining Abby is her guest Nicola Kemp, Editorial Director for Creative Brief. Starting her career as a financial journalist, Nicola has...
Sep 22, 2025
Episode #154. We’re back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we’re discussing marketing’s role in leading the long-term commercial agenda, what you can do to build trusting and collaborative relationships with your finance...
Jul 14, 2025
Episode #152. Today’s focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work.
Abby’s guest expert is Adam Morgan, legendary marketing strategist, speaker, podcast host and author of Eating The Big Fish (which
May 19, 2025
Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this...
Apr 28, 2025
Episode #147. Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions, campaigns and products. And the