Oct 31, 2022
Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode.
Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your stakeholders and providing a higher reason or cause to...
Oct 17, 2022
Episode #82. Today’s episode is a technical skill - Promotional Marketing.
Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at a point of purchase. Many of us associate it with traditional, short-term sales promotion techniques such as coupons, prize draws, on-pack...
Oct 10, 2022
Episode #81. ‘Setbacks’ is the personal understanding topic featured in this episode.
Setbacks are events and experiences that can occur at any point in our lives, that throw us off course at the time, and even though they happen to all of us, they can affect us in different ways; whether that’s our...
Oct 3, 2022
Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives from leading marketers across a broad range of sectors.
Abby’s guest in this episode is Raj Kumar who brings his wealth of marketing experience...