Dec 11, 2023
Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.
3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes...
Dec 4, 2023
Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.
B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers begin to lead the commercial agenda and understand that today’s journey is
Nov 27, 2023
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business growth.
As marketing is increasingly leading
Nov 20, 2023
Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda.
Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a...
Sep 25, 2023
Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses.
Joining Abby to explore this topic is Zoe Scaman, founder of strategy studio...