Preview Mode Links will not work in preview mode

The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Episode 106 - Strategic Thinking with guest Zoe Scaman

Sep 25, 2023

Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses.

Joining Abby to explore this topic is Zoe Scaman, founder of strategy studio...

Episode 105 - Decision Science with guest Phil Barden

Sep 18, 2023

Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It helps us to understand how our brains make our...

Episode 104 - Marketing Leader's Code with guest Gareth Helm

Sep 11, 2023

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.

Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential - learn the secrets of successful marketing...