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The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

  1. All Episodes
  2. 2023
  3. 12

Episode 110 - 3 Dimensional Marketing with guest Ben Carter

Dec 11, 2023

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing. 

3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes...

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Episode 109 - Business to Business Customer Journey with guest Antonia Wade

Dec 4, 2023

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.  

B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers begin to lead the commercial agenda and understand that today’s journey is

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