Mar 27, 2023
Episode #96. ‘Dealing with difficult conversations’ is the personal understanding topic covered in this episode.
As marketers, communication and collaboration is absolutely fundamental but from time to time we may find ourselves in difficult situations and conversations as we champion the voice of the consumer...
Mar 20, 2023
Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.
Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK’s leading health, beauty and wellness retailer as Chief Marketing Officer of Boots in UK and ROI. Whilst also being
Mar 15, 2023
Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create an enduring brand in today’s competitive landscape.
Abby’s guest is legendary marketer and lovely human Daryl Fielding, best known as...
Mar 6, 2023
Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.
Neuromarketing is the scientific study of the brain and nervous system (neuroscience) applied to all aspects of marketing in order to better understand human behaviour e.g. buying habits, motivations, emotions,