Sep 27, 2021
Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit and impact society as a whole, beyond profits.
Abby’s guest expert is Anna Mullenneaux, co-founder of two amazing purpose-led platforms:
Pimp My Cause is a...
Sep 20, 2021
Episode #45. NEW Series 3 – Leadership with impact through self-awareness is the topic in this episode – how great leadership that leads and inspires starts with knowing yourself, what you’re like to be around and how others experience you.
Joining Abby is Sara Tate, recent CEO of Top 10 advertising giant
TBWA...
Jul 19, 2021
Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer.
Abby’s guest is...
Jul 12, 2021
Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support.
Joining Abby is Joe Glover, Founder of the Marketing Meetup – a welcoming community of over 20,000 ‘positively lovely’ marketers coming together to listen, learn, meet,...
Jul 5, 2021
Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the business which can improve and enhance the products, services and experience to meet the needs of the consumer.
Today’s guest expert is Paul Frampton, leading...