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The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Sep 1, 2020

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for global growth is Shweta Harit, Global Brand Vice President of Evian. Shweta’s extraordinary career spans over two decades working for multinationals including Unilever, Kellogg’s and Danone. In this episode she shares the importance of listening to your local markets and local culture vs global structure. Plus her advice for marketers to act like a founder, bring your whole self to work and drilling down to find out why some campaigns work in markets and not others.

Sponsored by Labyrinth Marketing

Host Abigail Dixon @thewholemarketer

Guest  Shweta Harit