Oct 6, 2020
Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with companies such as British Gas, the Post Office and More Th˃n insurance (which led to him winning the Marketing Society’s Marketer of the Year award). He talks to Abby about his career highs and lows, why CMOs need to become an artist, scientist and politician, and what makes a great CMO in today’s climate. Plus hear about Pete’s “goldfish moment” (it’ll make sense when you listen!) and why you need one.
Guest Pete Markey
Host Abigail Dixon
Sponsored by Labyrinth Marketing