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The Whole Marketer podcast

Welcome to The Whole Marketer podcast. Our host Abigail Dixon, Founder and Director of Labyrinth Marketing, is passionate about supporting and empowering the people and marketers, behind the brands and businesses, to step change their and their brands growth. In each podcast, she along with her subject matter expert guest, will discuss a key skill; technical, soft or an area of personal development to support your growth as marketers in today's challenging yet fulfilling profession.

Oct 6, 2020

Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with companies such as British Gas, the Post Office and More Th˃n insurance (which led to him winning the Marketing Society’s Marketer of the Year award). He talks to Abby about his career highs and lows, why CMOs need to become an artist, scientist and politician, and what makes a great CMO in today’s climate. Plus hear about Pete’s “goldfish moment” (it’ll make sense when you listen!) and why you need one.

Guest Pete Markey

Host Abigail Dixon

Sponsored by Labyrinth Marketing